Sunday, April 1, 2007

Award winning TelItalia Ad ft. Mahatma Gandhi

What if a great man of the last century - Gandhi, say had had access to the communications networks of our age when he made one of his most important speeches? The result is 'Telecom Italia Gandhi', an astonishing 60-second spot that has just started airing in Italy. In fall 2004 Telecom Italia released a commercial using Gandhi's feature and excerpts of his speech at the Inter-Asian Relations Conference, New Delhi, 1947.

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